The Farm House Cafe, one of my favorite clients, has had huge success from day one. We worked very closely with them from the start to help develop the brand look and feel. After the logo process, we designed the web site. A fun, interactive site that immerses the user in the rustic, french, and organic style. We shoot all of the photography for them a few times a year so that we can keep the site always feeling fresh and give the user an accurate expectation of what they’ll see when they visit. In this last year, we have made a lot of improvements to the sites overall ease of use and demographic reach.
You may have seen this some time back, but for the many who haven’t, here it is. This is classic hilarious advertising. It is amazing how effective humor can be when trying to get your message across. The Journal of Advertising mentions that “an estimated 24.4% of prime time television advertising in the U.S. is intended to be humorous.” It also mentions that 55% of advertising research executives believe humor to be superior to non-humor in gaining attention. If you think about it, which commercials in the super bowl are the ones we remember the most? The funny ones! In fact humor in advertising for the super bowl and other large televised events has become a highlight of it’s own. Many viewers admit that sometimes they are more interested in the commercials than the main program. Think about it, they’re actually watching TV FOR the commercials. If that is not a testament to the power of humor, I don’t know what is. So, next time you are thinking of a fresh spin on your next advertising campaign, why not give humor a shot?
Biomonde green cleaning services was an enjoyable project. Like many of our sites, this one won an award as well.
When we sat down with owners Johnny and Nicole Falco, it was determined that the overall brand should give a modern, clean feel. We wanted the site to give the idea of a very professional, capable company, but also help the user understand some of the bigger picture on the services offered.
We decided to add a little humor and interest by adding “iphone-like” sliders that would show a before and after, or a “with our services or without.” The characters and the information change to get a rather simple idea across, namely, “green is better”.
We also added a blog where the owners regularly post their latest articles, experiments, and offers.
Lastly, we helped kick off this latest marketing campaign with various offline media and signage. The end result is one of the coolest ‘green’ companies we’ve seen.
Here is a great example of how social media can pay off. Any business owner should seriously be considering how they can use social media in their marketing efforts. While you’re thinking about it, grab a bagel 🙂
Advanced Woodwork is a custom cabinetry and millwork firm located in Palm Desert. They have beautiful work and continue to excel in their craft. However, they were in need of a refresh for their web presence. The old site felt dated and really didn’t reflect the quality, modern, stylish products that the company puts out.
Enter Sketchbox Design. Continue reading
Email marketing has been around now for some time. And it is a hugely popular way to stay connected to your customers. Still, many businesses have not yet began to utilize this marketing tool. Lets discuss some of the main reasons why email marketing is an effective, powerful, and yet economically and environmentally sound choice. Continue reading
We just received 2 awards from the American Design Awards. For those of you that are not familiar with web site awards, the American Design Awards is one of the better, more scrutinizing sites. They don’t just throw anything up there. Which is why I’m pretty happy with the fact that my recent sites biomondegreen.com and milofelline.com both placed near the top out of 1,000’s of submissions. Pretty cool I think.